In terms of the hierarchy of effects model, affective message strategies would be most closely tied to which stage(s)?
A) awareness and knowledge
B) liking, preference, and conviction
C) actual purchase
D) awareness and liking
B
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In recent years, the smallest amount of foreign-exchange trading has involved
a. spot transactions. b. forward transactions. c. foreign-exchange options. d. foreign-exchange swaps.
Sears and Holiday Inn encountered difficult times because they did not stand out as the lowest in cost, highest in perceived value, or best in service of their primary target market segment. Both companies are ________
A) niches B) jack-of-all-trades C) middle-of the roaders D) red oceans E) laggards
Innovative Installers provides a variety of services related to office space and relocations such as installing modular office furniture and providing space planning and layout consultations Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company was founded in 1992. It had more than $2 million sales in 2003. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.Evans and Heldris are expressing concern about:
A. prospecting strategies. B. sales techniques. C. hiring methods. D. the entire sales process. E. communication issues.
List the guiding principles that can be used to develop a routing and scheduling plan
What will be an ideal response?