How does a firm use big data in the context of ERP systems?
What will be an ideal response?
A successful answer will describe the use of big data to be able to better recognize and respond to customer trends. For example, a firm can obtain and track data from each transaction and find trends to enable more accurate pricing and marketing decisions.
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What is the portion of total sales that SCORE (Service Corps of Retired Executives, "the
Counselors to America's Small Business") and the U.S. SBA (Small Business Administration) advise small businesses to allocate for marketing budgets? A) 2-10 percent B) more than 20 percent C) at least 25 percent D) 10-20 percent
A Force Field Analysis can be used to:
a. estimate the financial costs of implementation. b. identify problems that will occur after a solution has been selected. c. gain acceptance of a team’s decision. d. monitor feedback.
Test marketing is an extension of the product screening process.
Answer the following statement true (T) or false (F)
A firm with a low return on total assets can improve its return on equity, all else remaining the same, by ________
A) increasing its debt ratio B) increasing its total asset turnover C) decreasing its debt ratio D) decreasing its total asset turnover