Stating “we need to be concerned about tuition increases” rather than “students need to be concerned about tuition increases” demonstrates the use of _____ to link the speaker to members of the audience.

a. relevance
b. timeliness
c. personal impact statements
d. personal pronouns


d. personal pronouns

Communication & Mass Media

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A(n) _____________ measure of attitude directly assesses an individual’s attitude toward and object.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Integrated multimedia incorporating digital audio, visual, and text information are known as _________

A) supermedia B) hypermedia C) digital media D) electronic media E) cybermedia

Communication & Mass Media

______ provide you with an option to meet people with similar interests and showcase your skills and products.

A. Twitter and Facebook B. Facebook and LinkedIn C. Twitter and LinkedIn D. Twitter and Pinterest

Communication & Mass Media

Match the following terms and the descriptions of sampling procedures:

A. Divide the population by the desired sample size to establish that every nth person should be selected; select a random number to establish where in the list to begin selection. B. A two-stage sampling process used when the researcher cannot identify a complete listing of the population. C. Population is divided according to homogeneous groups; randomly select participants from each group. D. Every person has an equal chance of being selected; individuals are selected one at a time and independently.

Communication & Mass Media