The swoosh that appears on every Nike product is an example of a ________.
A. brand name
B. trade name
C. trademark
D. label
E. copyright
Answer: A
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?The percentage of data values that must be within one, two, and three standard deviations of the mean for data having a bell-shaped distribution can be determined using
A. ?Chebyshev's theorem. B. The empirical rule. C. ?A five-number summary. D. ?Percentiles.
Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers' perceptions of its competition
A) real repositioning B) competitive depositioning C) psychological repositioning D) biased repositioning E) attribute repositioning
When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that
A. income in the United States has become more unevenly distributed. B. everyone has been equally affected by the recession. C. middle-income consumers are quickly becoming upper-income consumers. D. everyone is equal. E. there is increasing purchasing power among lower-income groups.
Which of the following is true of a common law marriage?
A) Both parties enjoy relaxations in the eligibility criteria in terms of minimum age and emancipation when they marry. B) All the rights and duties of a normal licensed marriage apply to a common law marriage. C) A court decree of divorce is not required to end a common law marriage as there is no marriage license or ceremony. D) The parties involved need not provide proof of cohabitation to establish a common law marriage.