Interviews with industry experts individuals knowledgeable about the firm and the industry may help formulate the marketing research problem. Which of the following statements is true about interviews with industry experts?
A) These experts may be found both inside and outside the firm.
B) Typically, expert information is obtained by unstructured personal interviews without administering a formal questionnaire.
C) It is helpful to prepare a list of topics to be covered during the interview.
D) All of the above are true.
D
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When preparing the statement of cash flows using the indirect method, an increase in inventories would appear as
a. a decrease in the operating activities section b. an increase in the operating activities section c. a use of cash in the investing activities section d. a source of cash in the investing activities section
What are the three components of Ben & Jerry’s corporate mission?
a. profit and growth, high-quality product, improving life of stakeholders b. profit and growth, high-quality product, improving life of shareholders c. profit and growth, environmental sustainability, employee satisfaction d. employee satisfaction, stakeholder satisfaction, harmony with environment
The fee for factoring without recourse is normally higher than it would be with recourse
Indicate whether the statement is true or false
When Microsoft introduced its Zune MP3 player, many people thought it would capture the MP3 player market by pricing its product so low that a smaller competitor, like the Apple iPod, would be unable to compete. If Microsoft had used this approach it have been would be guilty of _____.
A. predatory pricing B. unfair trade practices C. channel manipulation pricing D. price fixing E. price discrimination