Procter and Gamble manufactures hair care products such as Pantene, toothpaste and oral health products such as Crest, batteries, Cover Girl cosmetics, laundry and dish detergent, paper products like Bounty and Puffs, and a host of other products. The collection of all of these products is known as Procter and Gamble's:
A) ?product line.
B) ?product mix.
C) ?marketing mix.
D) ?marketing strategy.
E) ?target market.
B
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Customer loyalty means
A. customers make the highest amount of their purchases at one retailer and will be loyal to that retailer. B. customers have most recently shopped and purchased from the retailer. C. customers are committed to purchasing from the retailer and will seldom shop at competing stores. D. customers have positive emotions about a retailer and will be loyal to that retailer. E. customers have a high frequency of purchasing merchandise from the retailer.
Standards that reflect what is expected to occur are referred to as ______________________________
Fill in the blank(s) with correct word
What is the purpose of organizational change?
a. To enhance the organization’s effectiveness to generate value b. To become more global c. To increase its footprint and grow substantially d. To make employees and consumers happy
A research study has found that managers often hire external candidates rather than promote their current employees because they have a tendency to overvalue unfamiliar candidates and undervalue known ones.
Answer the following statement true (T) or false (F)