"Feel great. Smell great," goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?
a. These ads convincingly demonstrate the good performance of the perfume at covering odor.
b. One-sided messages are more effective with social identity products.
c. Cognitive appeals work best with most consumer products.
d. Emotional appeals work well with social identity products.
Answer: D
You might also like to view...
Dr. Simonetti, a psychiatrist, takes a biopsychosocial viewpoint of psychopathology. Which of the following treatments is she most likely to suggest for Jenny's current state of debilitating anxiety?
A. Intense psychotherapy B. A prolonged vacation C. A combination of psychological therapy and anti-anxiety medication D. Family therapy and a change in her work environment
Lakeisha has a snake phobia and decides to see a behavioral therapist. Her therapist suggests systematic desensitization. What is the second step Lakeisha will take in her therapy?
a. touching a snake b. looking at pictures of a snake c. learning relaxation techniques d. being in the same room as a snake e. developing a fear hierarchy for snakes
In the fiber tracts of the central nervous system, you are most likely to find ________ of neurons.
A. axons B. nuclei C. dendrites D. cell bodies
________ are defined as cues inadvertently provided by a researcher or research context concerning the purposes of a study or the behavior expected from participants.
A. Demand characteristics B. Implicit measures C. Range effects D. Self-report measures