Which of the following options presents the right sequence of activities in developing a strategic plan for services?
a. First, identify the target market for the firm’s services; second, determine the firm’s core competency; third, define its mission and its high-level corporate goals and objectives.
b. First, determine the firm’s core competency; second, identify the target market for the firm’s services; third, define its mission and its high-level corporate goals and objectives.
c. First, define its mission and its high-level corporate goals and objectives; second, determine the firm’s core competency; third, identify the target market for the firm’s services;
d. First, determine the firm’s core competency; second, define its mission and its high-level corporate goals and objectives, third, identify the target market for the firm’s service.
a. First, identify the target market for the firm’s services; second, determine the firm’s core competency; third, define its mission and its high-level corporate goals and objectives.
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Which of the following is not a reason to classify costs as either product or period costs?
a. To determine unit manufacturing costs b. To determine if the costs are fixed or variable c. To analyze costs for control purposes d. To report production costs on the income statement
A national union is most likely to take the lead in collective bargaining:
A. When the company is large. B. When the company is small. C. The national union never takes the lead - it is the local union that leads bargaining. D. The national union always takes the lead in collective bargaining.
A short-form merger:
a. is not a merger at all but a form of consolidation. b. may be undertaken without director approval. c. allows no appraisal rights for the parent's minority shareholders. d. requires shareholder approval.
According to the criterion of _____ a selected segment must be large enough to warrant developing and maintaining a special marketing mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.
A. causality B. accountability C. responsiveness D. accessibility E. substantiality