Which of the following is not a basic assumption of the wheel of retailing?
a. A large number of price-sensitive shoppers exist.
b. Retailers increase operating costs over time to improve their image.
c. New institutions are able to reduce operating costs.
d. Related-item merchandising increases sales because of one-stop shopping appeals.
d
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In a ________, the whole channel focuses on the same target market at the end of the channel.
A. horizontal marketing system B. vertical marketing system C. linear marketing system D. diagonal marketing system E. parallel marketing system
The following data are for the Akron Division of Consolidated Rubber, Inc.: Sales$750,000Net operating income$45,000Average operating assets$250,000Stockholders' equity$75,000Residual income$15,000?For the past year, the return on investment was:
A. 26% B. 18% C. 6% D. 30%
With 900 numbers, the ________ pays and pays ________ per minute than direct distance dialing
A) caller, more B) caller, less C) called party, more D) called party, less
To protect the data, either the signature alone or the signature plus the message are mapped into printable ASCII characters using a scheme known as ________ or base64mapping
A. radix-64 B. ASCII-64 C. ESP-64 D. safe mapping