Which of the following is a macro change facing us today?
a. Digitization of information
b. Issues with global communication
c. Increased isolation
d. A shrinking market
a. Digitization of information
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After convening worldwide employee conferences to study women's shaving preferences, Schick-Wilkinson Sword introduced a shaving system for women that features a replaceable blade cartridge
Indicate whether the statement is true or false
Roger, an American, is selected by his firm to undertake a temporary assignment in Russia. Roger's compensation is determined and adjusted in accordance with the standard of living in Russia. He is also paid relocation expenses to ensure he is not inconvenienced by the transfer. Which approach has been used to determine Roger's compensation?
A. transactional approach B. balance sheet approach C. flat-pay approach D. third-country based approach E. going-rate approach
DLS Cosmetics is trying to create brand awareness by sending households free samples of its products. These free samples are examples of ________.
A. personal selling B. free publicity C. free advertising D. direct sales E. sales promotions
Which of the following needs in Maslow's hierarchy is generally satisfied last?
A) physiological B) social C) esteem D) self-actualization E) safety