Ethos is emotional appeal
Indicate whether the statement is true or false
F
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Understanding Maslow’s Hierarchy helps you as a creative person to:
a.To develop a brand that relates to what consumers want b.Work with the rest of the team c.Sell ideas to the media team d.Recognize a brand among all the available brands
It is possible to manipulate a viewer’s perception by precise, calculated
applications of aesthetic principles
Indicate whether the statement is true or false.Research has found that listening style is impacted by gender. For example, those with a masculine listening style tend to have the goal of __________ through listening.
A. enhancing relationships B. solving problems C. understanding multiple elements of messages D. reinforcing existing message structures
Good tips for job seekers include all of the following EXCEPT
A. asking friends and colleagues to review your résumé. B. visiting your school's career center. C. improving the quality of your résumé by consulting websites like those from Boston College and Purdue University. D. finding an online résumé that is close enough to yours to use in job applications.