Which of the following is not positively associated with transformational leadership, according to research?
A. Employee job satisfaction.
B. More employee identification with their immediate work groups.
C. Lower levels of internal competition.
D. Higher levels of group cohesion.
E. More work engagement.
C. Lower levels of internal competition.
The research shows that transformational leadership yields several positive results. For example, it is positively associated with (1) measures of organizational effectiveness; (2) measures of leadership effectiveness and employee job satisfaction; (3) more employee identification with their leaders and with their immediate workgroups; and (4) higher levels of intrinsic motivation, group cohesion, work engagement, and setting of goals consistent with those of the leader.
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As a vendor, Melissa works well with a buyer she's known for years at Dream Toys. This year, Melissa's line of toys had a few products that sold poorly, and it is now time to show the Dream Toys' buyer the next holiday season's product line. Melissa knows the Dream Toys' buyer will be a hard negotiator. What should Melissa be prepared to do?
A. Provide markdown money. B. Suggest pulling out of Dream Toys for a season to strategize and reinvent. C. Provide the Dream Toys buyer with a vacation package. D. Advise that Dream Toys can sell the products at lower prices, but maintain the original prices at other retailers. E. Suggest selling the toys for another season giving consumers time to acclimate to the products.
Which of the following is true of marketing strategies that are being developed in the new marketing communications model?
A) They are more targeted, social, and engaging. B) They target much larger customer segments. C) They rely more on mass-media marketing techniques. D) They use very little alternative media. E) They include a greater number of print media ads.
A proposal must only provide information; it need not motivate your audience to act
Indicate whether the statement is true or false.
Which one of the following people would LEAST likely be considered a "knowledge worker"?
A) someone who performs research to discover new information B) someone who takes current research and uses it to facilitate a task C) someone who relays information from one party to another without changing it D) someone who puts information in a format that allows others to access it E) someone who uses information to solve a problem