The Federal Trade Commission views "word-of-mouth" advertising as ______.
a. a form of puffery over which it does not exercise oversight
b. advertising via social media from influencers that is subject to the full range of FTC oversight
c. falling outside the definition of commercial speech
d. a form of advertising that is evolving too rapidly to regulate
b. advertising via social media from influencers that is subject to the full range of FTC oversight
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Conquergood’s second ethical danger of listening, ______________ , is unethical because it trivializes the other.
A. Custodian’s Rip-Off B. Curator’s Exhibitionism C. Enthusiast’s Infatuation D. Skeptic’s Cop-Out
When you are invited to speak outside the classroom, you should be modest when asked for information for advance publicity.
Answer the following statement true (T) or false (F)
Based on the Pew Research’s Social Media Usage 2005–2015 study, which of the following statements is true?
a. Social media usage has increased slightly in the last decade. b. Most American adults get their news from social media sites. c. Nearly half of all American adults use social networking sites. d. Social media usage has remained stable for the last decade.
When a media company purchases other similar media companies, said company is ______.
A. integrating vertically B. expanding C. conglomerating D. integrating horizontally