________ are products that are customized only at the very end of the manufacturing process
Fill in the blank with the appropriate word.
Answer: Assemble-to-order
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Demand in B2B markets is mostly ________ because what a firm sells is often just one of the many parts or materials that go into producing the consumer product
A) elastic B) static C) fixed D) inelastic E) fluctuating
Which of the following would be a undue hardship for a business under the ADA?
a. installing wider doors to restrooms b. constructing a brand new building c. doorknobs that can be opened without grasping d. ramps e. Braille
Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as
A. product invention. B. brand adaptation. C. product adaptation. D. product integration. E. product extension.
A plan for the optimal use of advertising, personal selling, sales promotion, and public relations is called a:
A. promotional strategy B. set of promotion goals C. marketing mix D. communication mix E. selling plan