Under the concept of the diffusion of innovation, consumers who are leaders in social setting, and have slightly above average education are called ________ product adopters.
A. innovators
B. laggards
C. late majority
D. early majority
E. early adopters
Answer: E
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________ ask(s) people directly, through interviews or questionnaires, about their perceptions of a product or service.
A. General research B. Industry research C. Statistical research D. Surveys and focus groups
Phases of organization change are ______.
A. discrete B. unplanned C. overlap D. arbitrary
A manager's span of control determines
A) how many decisions he or she makes. B) how many employees he or she oversees. C) how many promotions he or she gets. D) how many performance reviews he or she conducts annually per employee.
Why was Emerson not concerned that his "monomaniacs" might become monopolists?
a. Nature maintains a balance through a combination of good luck and bad luck b. Monopolies are illegal and would be broken up by the government c. Businessmen who are successful tend to behave ethically and would consider a monopoly unethical d. Competition would prevent the formation of a monopoly