Which category of reference groups represent groups that a consumer does not have membership?
A. direct
B. indirect
C. primary
D. secondary
E. incomplete
Answer: B
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Field service organizations are limited service suppliers that specialize in interviewing or specialize in collecting data through the mail or though personal or telephone interviewing
Indicate whether the statement is true or false
The citizen-action publics in a company's marketing environment include ________
A) employees and managers of the company B) stockholders and investment analysts C) government trade agencies D) environmental groups E) news channels
An auditor maintains no direct financial interest in the company he or she is auditing. The principle being followed is
A) independence. B) integrity. C) objectivity. D) due care.
According to the theory of constraints, a bottleneck limits the:
a. demand for the products. b. selling price of the products. c. output that results from the production process. d. unit cost of the products.