________ variables segment markets in terms of shared activities, interests, and opinions
A) Demographic
B) Ethnographic
C) Geodemographic
D) Socioeconomic
E) Psychographic
E
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Fraud examiners must be able to recognize signals that a journal entry may have been manufactured to conceal a fraud. Which of the following is a common journal entry fraud symptom?
a. Journal entries with documentary support. b. Journal entries that balance. c. Adjustments to receivables or payables that are made monthly. d. Journal entries made near the end of an accounting period
The focus of accounting regulation is on:
a. mandatory reporting. b. improving the quality of reported information. c. standards overload. d. underproduction of accounting information.
A target market is always defined by demographics.
Answer the following statement true (T) or false (F)
Amy stopped by the grocery store to pick up a gallon of milk. As she was waiting to check out she noticed that Soap Opera Digest had an interesting story about one of her favorite characters. As Amy is a huge fan of the long running soap, she had to buy a copy. In this example, the Soap Opera Digest is an example of a(n) _____ product.
A. specialty B. convenience C. business D. shopping E. unsought