It is not necessary to pinpoint the perfect topic right at the
beginning of the brainstorming process.
Indicate whether the statement is true or false
True
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Hard-sell advertising is characterized by messages with _______________ appeal, while soft-sell advertising emphasizes messages with _______________ appeal
a) aggressive … rational b) logical … rational c) rational … emotional d) emotional … logical
Impromptu speaking uses the best of the other three delivery styles
Indicate whether the statement is true or false
A captive audience would BESTbe described as
A) people who must attend. B) people who choose to attend. C) people who do not attend. D) people who may or may not attend.
Research your topic so that you progress from the specific to the general
a. True b. False Indicate whether the statement is true or false