Companies use marketing research to:
A. evaluate internal production processes.
B. identify external opportunities and threats.
C. devalue the demands of consumers.
D. limit accessibility of their products for select customers.
Answer: B
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At what level does the auditor assess the risk of material misstatement?
a. The financial statement level. b. The company level. c. The assertion level. d. Both A and C. e. All of the above.
The “REAL BOSS” in the service delivery experience is ______.
a. the guest b. the front-line employee c. the general manager d. the owner of the organization
Which approach to addressing resistance to change can be described as involving employees in the change?
A. coercion B. participation C. education and communication D. manipulation
In which of the following situations would the courts enforce an oral agreement to pay extra compensation?
a. A builder promises to complete a contract on the date previously agreed upon if he is given extra compensation. b. A police officer promises a neighborhood deli owner that, for a fee, he will keep a sharp lookout for burglars on the nights that he is on duty. c. An accountant promises to complete an audit sixty days ahead of time if she is given extra compensation. d. In no case will the courts allow the payment of extra compensation when the request is based on an oral contract.