In a short essay, discuss at least two applications of projective techniques and provide three basic guidelines that can enhance the usefulness of these techniques
What will be an ideal response?
With the exception of word associations, projective techniques are used much less frequently than either focus groups or depth interviews. Word association is commonly used for testing brand names and occasionally to measure attitudes about particular products, brands, packages, or advertisements. The usefulness of these techniques is enhanced when the following guidelines are observed:
a. Projective techniques are used when the sensitivity of the subject matter is such that respondents may not be willing or able to answer direct questions honestly.
b. Projective techniques are used to uncover subconscious motives, beliefs, or values, providing deeper insights and understanding as part of exploratory research.
c. Projective techniques are administered and interpreted by trained interviewers who understand their advantages and limitations.
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Answer the following statements true (T) or false (F)
1. It’s not necessary to enter the interview with some level of trust because it can be established later in the interview process. 2. The length of time an interviewee talks in response to a question can show the interviewer how educated the person is. 3. Questions that only have two possible answers such as yes or no are called loaded questions. 4. Questions that are prepared before the interview even begins are called primary questions. 5. The opening phase of an interview contains two important aspects: establishing rapport and building credibility.
Bright Minds Toy Company prepared the following sales budget for the second quarter. Projected sales for each of the first three months of operations are as follows:Sales BudgetApril May June Cash sales30,000 43,000 55,000 Sales of account370,000 432,000 405,000 400,000 475,000 460,000 Bright Minds expects to collect 70% of the sales on account in the month of sale, and 20% in the month following the sale, and the remainder in the second month following the sale.What is the ending accounts receivable balance that would be reported on the pro forma balance sheet prepared as of June 30?
A. $86,400 B. $283,500 C. $121,500 D. $164,700
For consumer durables and other industrial products with long purchase cycles, ________ purchase is the key event
A) reinforcement B) bulk C) trial D) repeat purchase
A syndicated research report is an example of a secondary data source.
Answer the following statement true (T) or false (F)