Electronic document management (EDM) systems are capable of performing all of the following except:
A. capture of data
B. storage of data
C. control of data
D. creation of data
Answer: D
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How can a service retailer best cope with the problems associated with the inconsistency of service?
A. Use low prices during off-seasons to help match supply and demand. B. Increase staffing at peak demand times. C. Avoid simultaneity of production and consumption of service. D. Use mass production. E. Train and motivate service providers.
Exploratory research is often undertaken to help clearly define a problem
Indicate whether the statement is true or false
Leaders working to improve even one element of their mental approach can move forward in a significant way toward mastering their minds because:
a. all leaders score higher than most people on tests of cognitive ability. b. all leaders have similar scores in emotional intelligence tests. c. all five elements of mind are interdependent. d. all elements of mind prevent shifting of mental models.
The implementation of marketing practices directed outside the business to create value and to form productive customer relationships is called ________
A) internal marketing B) external marketing C) relationship marketing D) social marketing E) business marketing