Barnes and Noble lost its market share in book retailing to Amazon. It tried to regain market share by offering a similar electronic reader, the Nook, to the Amazon Kindle series. This demonstrates that Barnes and Noble lacked
A. a company-wide strategy.
B. a sustainable competitive advantage.
C. good suppliers.
D. a short-term strategy.
Answer: B
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The term LIFO reserve refers to
a. a cost flow assumption for valuing inventory. b. the difference between the ending inventory amount under LIFO and the ending inventory amount under another inventory cost flow assumption. c. inventory pools used in the dollar-value LIFO method. d. a special fund set aside to cover LIFO liquidations.
The statute of frauds applies only to
a. executed contracts. b. executory contracts. c. informal contracts. d. formal contracts.
The value of a brand to its current owner or to a firm that wants to buy it is called
A. brand identity. B. brand reference. C. brand equity. D. brand positioning. E. brand preference.
Suppose we had a data set of from a call center where customers were asked to choose between the following three options:hear account information, billing questions, and customer service. Using the given order of the three options, and using 0-1 dummy variables to encode the categorical variables, which of the following combinations would yield an entry "customer service"?
a. 000 b. 100 c. 010 d. 001