The idea underlying Maslow?s hierarchy of needs is that the needs at the top of the pyramid

must be satisfied before one can concentrate on the needs at the bottom of the pyramid.

Indicate whether the statement is true or false


FALSE

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Measurement is more than just collecting data and analyzing it--there has to be a measurement strategy for how to use the data effectively for the brand. 2. Budgets operate like guidelines for a social media plan. There is wiggle room to spend since it’s for online purposes. 3. When you are implementing a measurement strategy, you want to make sure you are using jargon to make sure your budget and activities get approved. 4. It is important for social media professionals to learn from insights and adjust when needed for their social media efforts.

Communication & Mass Media

Many public-speaking teachers discourage the overuse of chalkboards or whiteboards

Indicate whether the statement is true or false

Communication & Mass Media

A personal belief that a particular thing is basically good or bad is called _____

a. ?A need b. ?An emotion c. ?An opinion d. ?A value e. ?A cultural creed

Communication & Mass Media

As your textbook explains, many of the skills used in public speaking are the same as those used in everyday conversation. These skills include

A. telling a story for maximum impact. B. organizing your thoughts logically. C. tailoring your message to your audience. D. All of these answers are correct. E. Both telling a story for maximum impact and organizing your thoughts logically.

Communication & Mass Media