Firms can create a competitive advantage when human resources are
A) rare.
B) trainable.
C) imitable.
D) unorganized.
E) submissive.
A) rare.
Explanation: Firms can create a competitive advantage when they possess or develop resources that are valuable, rare, inimitable, and organized. The same criteria are used in reference to the strategic impact of human resources.
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Your new-business sales force is responsible for prospecting and qualifying customers. Which of the following will likely occur?
A) The number of qualified customers will exceed the number of prospects. B) The new-business sales force will call on all prospects. C) A salesperson may have to approach many qualified customers just to make one sale. D) Salespeople will only contact a few of the customers they research in the preapproach stage. E) Order takers will take responsibility for the approach and sales presentation steps.
When conducting a persuasive business presentation, summarizing
A. involves asking the audience for feedback on the speaker's presentation style. B. gives the impression that the speaker lacks knowledge about the subject. C. helps focus the audience's attention on the essence of the presentation. D. signifies that the speaker believes the audience was distracted and inattentive.
In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the ________ stage in the AIDA model.
A. action B. decision C. desire D. attention E. interest
In order to recover damages for fraud, the innocent party must prove that the fraud caused
economic injury. Indicate whether the statement is true or false