The value of a bond is based on the present value of
a. a series of fixed interest payments.
b. a single payment at maturity.
c. both of these.
d. neither of these.
c
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Longitudinal data enable researchers to examine changes in the behavior of individual units and to link behavioral changes to marketing variables, such as changes in advertising, packaging, pricing, and distribution
Indicate whether the statement is true or false
Which of the following is NOT a characteristic of interpersonal dialogue?
A. unscripted and unrehearsed responses B. openness to risk C. focus on a specific outcome D. tentativeness about the feelings of the other party
Which of the following statements about social class is most likely true?
A) People in the lower classes purchase items less impulsively than upper class shoppers. B) Social scientists agree that there are an unlimited number of social classes. C) "New money" people possess inherited wealth, often acquired several generations before. D) It is virtually impossible to move from one social class to another. E) Social class is determined by a combination of factors such as income, education, occupation, and accumulated wealth.
Customer lifetime value is used to segment customers based upon their?
a. Current profitability only b. Future profitability only c. Both current and future profitability d. Neither current nor future profitability