To be effective, point-of-purchase displays must:
A) clearly communicate the product's attributes
B) offer a reduced price
C) match the store's advertising theme
D) utilize digital or LED displays
A
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To test the validity of a selection test for advanced widget designers, Apptastic administers the test to its current widget designers. The test results are then compared with existing measures of job performance. In this instance, what type of validation is being used by Apptastic?
A. concurrent validation B. diagnostic validation C. construct validation D. predictive validation E. content validation
Which of the following is one of the two largest markets for private-label grocery items outside the United States?
A) South Africa B) Brazil C) China D) Australia
A low-cost leader can translate its low-cost advantage over rivals into superior profit performance by
A. outproducing rivals and thus having more available units for sale. B. going all out to use its cost advantage to capture a dominant share of the market. C. spending heavily on advertising to promote its cost advantage to build strong customer loyalty. D. maintaining the present price and using the lower-cost edge to earn a higher profit margin on each unit sold. E. underpricing rivals and attracting quality-sensitive buyers in great enough numbers.
Both Sam's Club and Costco have positioned themselves as providing a variety of items to shoppers at prices lower than retail stores. These stores have positioned themselves based on
A. price/quality relationship. B. application. C. product knowledge. D. attributes. E. personalized sales support.