Which of the following factors makes it difficult for small-size advertisers to use television as part of their media mix?
A. the high costs of producing and airing television commercials
B. the lack of captivity and attention that TV advertising provides
C. the failure of TV programs to reach their intended target markets
D. the limited creative options available through television
E. the lack of knowledge among small ad agencies on how to produce TV commercials
Answer: A
You might also like to view...
On March 1, a business paid $3,600 for a twelve-month liability insurance policy. On April 1, the business entered into a two-year rental contract for equipment at a total cost of $18,000 . Determine the following amounts: (a) insurance expense for the
month of March (b) balance in prepaid insurance as of March 31 (c) equipment rent expense for the month of April (d) balance in prepaid equipment rental as of April 30
When a customer's expectations are not met, you will be more successful rebuilding the long-term relationship if you
A) delay responding and hope the customer forgets about the complaint. B) send a letter. C) call the customer or schedule a face-to-face meeting. D) request that a supervisor contact the customer.
The ________ budget is used to evaluate expenditures that will impact the business for more than one year.
A. operating B. capital C. depreciation D. production
People interact on a purely professional level all of the time.
Answer the following statement true (T) or false (F)