____ approaches require more time for closure, but tend to have a higher level of commitment from the participants.
A. consensus-based
B. command-based
C. consultative-based
D. minority-based
Answer: A
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Sarah comes across an online ad promoting a new deodorant that is priced much lower than the one she regularly uses. She goes to a nearby supermarket and uses a free sample pack to evaluate the deodorant
According to Rogers' diffusion theory, Sarah is in the ________ stage of the adoption process. A) awareness B) interest C) trial D) adoption
Learning to compose effective sales and marketing messages benefits you because A) most employees are expected to write sales and marketing messages
B) techniques for sales writing can be applied in any persuasive communication. C) sales campaigns are typically conducted by entry-level employees. D) companies in today's economy cannot afford to hire specialists to write sales and marketing messages.
An investor's total investment set may be referred to as ________
A) the stock market B) diversification C) a financial portfolio D) None of the above
In the article, New Business Opportunities: Changing Consumer Markets (Allard), which of the following presents viable growth opportunities for businesses?
a. The high level of education of Asian Americans b. The rising purchasing power of Black Americans c. The increasing numbers of Hispanics d. All of the above