Learning to compose effective sales and marketing messages benefits you because
A) most employees are expected to write sales and marketing messages
B) techniques for sales writing can be applied in any persuasive communication.
C) sales campaigns are typically conducted by entry-level employees.
D) companies in today's economy cannot afford to hire specialists to write sales and marketing messages.
B
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Which does not make owning a home relatively more attractive than renting?
A) An increase in the rate of return on financial investments B) An increase in your marginal tax rate C) An increase in the expected future price of housing D) A reduction in mortgage interest rates
Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and to
A. contribute to the theoretical knowledge in those disciplines. B. satisfy ritual consumption needs while avoiding overconsumption. C. maximize postpurchase cognitive dissonance. D. avoid cultural reference group problems. E. develop basic strategies for dealing with their behavior.
A team was formed to coordinate the impending ISO accreditation process for a company over a period of six months. The team members are drawn from various departments. Which of the following types of teams does this most exemplify?
A. management teams B. action teams C. project teams D. parallel teams E. work teams
What are the major steps in the consumer buying decision process? Describe the factors that are believed to affect this process.
What will be an ideal response?