"At the end of my speech, my audience will understand the basic principle of flight," is an example of a
A) general purpose.
B) blueprint.
C) specific purpose.
D) a central idea.
C
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Explain the difference between attitudes, beliefs, and values and give an example of each
What will be an ideal response?
Pushing your glasses back up on your nose, scratching a mosquito bite, or combing your hair are examples of __________.
A. adaptors B. illustrators C. emblems D. affect displays
______refers to the use of words and symbols to achieve a goal
a. Transaction b. Declamation c. Interaction d. Rhetoric
It is a common scenario that whenever a company announces any drug testing on animals, animal rights activists start protesting. Sometimes, it leads to losing the right to test
In such occasions, which strategic communication activity do these companies engage in, and why? a) Issues management; so that they can come up with a campaign to tell the public their side of the story and not lose the right to test b) Crisis management; as the revoking of animal testing would result in a major crisis for the companies and they would need to manage it c) Environmental scanning; so that the companies are aware of the steps the activists and the government bodies are taking. d) SWOT process; as the companies need to know their strengths and weaknesses in order to effectively fight the activists' campaign.