Describe the PRIZM method of segmenting consumer markets
What will be an ideal response?
PRIZM, developed by Nielsen Claritas, stands for Potential Rating Index by Zip Markets. It is a method for geoclustering that classifies over half a million U.S. residential neighborhoods into 14 distinct groups and 66 distinct lifestyle segments called PRIZM Clusters. The groupings take into consideration 39 factors in five broad categories: education and affluence, family life cycle, urbanization, race and ethnicity, and mobility. The clusters have descriptive titles such as Blue Blood Estates, Winner's Circle, Hometown Retired, Shotguns and Pickups, and Back Country Folks. The inhabitants in a cluster tend to lead similar lives, drive similar cars, have similar jobs, and read similar magazines.
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Jacobs Company issued bonds with a $170,000 face value on January 1, Year 1. The bonds were issued at 105 and carried a 5-year term to maturity. They had a 8% stated rate of interest that was payable in cash on December 31st of each year. Jacobs uses the straight-line method to amortize bond discounts and premiums. Based on this information alone, how does the recognition of interest expense during Year 1 affect the company's accounting equation?
A. Decrease both assets and stockholders' equity by $11,900 B. Increase liabilities by $1700, decrease assets by $11,900, and decrease equity by $13,600 C. Decrease both assets and stockholders' equity by $13,600 D. Decrease equity by $11,900, decrease liabilities by $1700, and decrease assets by $13,600
H&R Block, a major tax preparation firm, reported having a problem with its employees being inconsistent in the filing of returns. The firm is experiencing a problem with which of the following characteristics of the service offering?
A. Tangibility B. Intangibility C. Perishability D. Inseparability E. Heterogeneity
Minors may appoint an agent without approval from the court?
True or False
Which of the following statements is correct regarding fiduciary duty?
a. A director's fiduciary duty to the corporation may be discharged by merely disclosing his or her self-interest. b. A director owes a fiduciary duty to the shareholders but not to the corporation. c. A promoter of a corporation to be formed owes no fiduciary duty to anyone, unless the contract engaging the promoter so provides. d. A majority shareholder as such may owe a fiduciary duty to fellow shareholders.