What is the difference between "top-down" and "bottom-up" approaches to empowerment? Discuss how these differences impact the effectiveness of empowerment efforts.
What will be an ideal response?
In the top-down perspective, empowerment is about delegation and accountability-senior management has developed a clear vision and has communicated specific plans to the rest of the organization. By contrast, the bottom-up view looks at empowerment as concerned with risk taking, growth, and change. It involves trusting people to "do the right thing" and having a tolerance for failure. It encourages employees to act with a sense of ownership and typically "ask for forgiveness rather than permission."
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Which of the following is true about a marketing cost scope effect?
A) It refers to a reduction in the sales expenditure, to increase profit margins. B) It refers to production process improvements that are the result of learning. C) It refers to the use of innovative marketing strategies to increase market share. D) It refers to cost efficiencies derived from product line extensions. E) It refers to the cost efficiency achieved by avoiding brand extensions.
Amounts owed to suppliers of goods and services are considered financing activities
Indicate whether the statement is true or false
Blanton Corporation purchased 35% of the outstanding shares of common stock of Worton Corporation as a long-term investment. Subsequently, Worton Corporation reported net income and declared and paid cash dividends. What journal entry would Blanton Corporation use to record its share of the earnings of Worton Corporation?
A) debit Investment in Worton Corporation Stock; credit Cash B) debit Cash; credit Dividend Revenue C) debit Investment in Worton Corporation; credit Income of Worton Corporation D) debit Cash; credit Investment in Worton Corporation
A set of interdependent organizations involved in the process of making a product or service available for use or consumption is _______
a. marketing channel b. business channel management c. fulfillment management d. value-added management