Which of the following is true about a marketing cost scope effect?
A) It refers to a reduction in the sales expenditure, to increase profit margins.
B) It refers to production process improvements that are the result of learning.
C) It refers to the use of innovative marketing strategies to increase market share.
D) It refers to cost efficiencies derived from product line extensions.
E) It refers to the cost efficiency achieved by avoiding brand extensions.
D
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When preparing to respond to negative messages, it is important to consider
A) how to combat the negative information. B) the source, tone and content. C) who the audience is. D) why the comment was made. E) legal ramifications of the comment.
Ramon contracts in writing to sell his Little Shop of Bagels to Suni. When Suni discovers that the kitchen equipment has been removed, she files a suit against Ramon. The court decides that the written contract includes everything that the parties intended. An agreement about the kitchen equipment may be admissible if it is
A. a previous agreement. B. not otherwise contained in the parties' contract. C. a subsequent modification of the parties' contract. D. under no circumstances.
Other things equal, individuals in high-income tax brackets should have a preference for firms that
retain their earnings rather than pay dividends. Indicate whether the statement is true or false
Which of the following statements is false?
A) An express warranty may not limit the benefits of an implied warranty. B) All products carry an implied warranty, unless they are sold "as is." C) Puffery is illegal. D) A full warranty provides lemon protection.