Christine has obtained a job pitching a product at a local state fair. Her job is to demonstrate cookware, highlighting its features and demonstrating its use as she prepares food for visitors who can watch her cook and try samples. Christine will be selling the cookware based on which of the following CVPs?
a. hard-sell approach
b. points of difference approach
c. all-benefits approach
d. customer engagement approach
c. all-benefits approach
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Most theories dealing with the principle of comparative advantage explain the pattern of international trade by differences in
a. per-capita income levels. b. interest rates. c. demand for consumer products. d. supply of factors of production.
Which of the following is true of unprofitable customers?
A) They produce a referral value that is over three times their customer lifetime value. B) They are loyal customers in waiting. C) They buy a lot from many companies and do not have a strong preference for one over the other. D) They have a low desire to repurchase but are unable to move easily to another company's product. E) They are a result of mismanaged customer selection.
The ________ is used for estimating the ________; the ________ is used for developing the ________
A) analysis sample; discriminant function; validation sample; classification matrix B) validation sample; discriminant function; analysis sample; classification matrix C) classification matrix; discriminant function; validation sample; analysis sample D) none of the above
Which is the best location for a negotiation?
A. your home ground B. your adversary’s home ground C. a neutral territory D. Location is not a factor in negotiation