Which tool can help organizational members understand what factors would support a given change effort and what resistance might prevent the change from being adopted?
a. Nadler-Tushman Congruence Model
b. Force Field Analysis
c. Weisbord’s Six-Box Model
d. Gap Analysis
b. Force Field Analysis
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Marketers for Ranch Life, a Connecticut family resort that offers horseback riding and a waterpark, want to determine what percentage of people who visit the resort's webpage actually sign up to receive emails about promotions and special programs at
the resort. To do this, Ranch Life marketers will need to calculate the conversion rate. Indicate whether the statement is true or false
What are measures of age, gender, race, income, and geography called?
A. marketing targets B. personal attributes C. behavioral measures D. demographic variables
In ________ research, because there are no predetermined sets of responses (e.g., multiple choice answers), the participant can open up to the interviewer and cover things that the researcher may not have thought of previously.
Fill in the blank(s) with the appropriate word(s).
The use of Lean Six Sigma has ______.
a. increased complacency in the workplace b. created an organizational climate in which innovation has become instinctive c. created a hostile work environment d. eliminated the need for ISO standards