Answer the following statement(s) true (T) or false (F)

1. The level of audience knowledge and understanding of an issue will have almost no impact on the language used.
2. Knowledge, trust, and appearance are the three primary dimensions of credibility.
3. The level of audience knowledge and understanding of an issue will have almost no impact on how much time must be spent orienting the audience to the topic.
4. Intimacy is a contextual influence of compliance gaining that is based on power dimensions within a relationship.
5. Speakers must develop


1. False
2. False
3. False
4. False
5. True

Communication & Mass Media

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Which of the following would NOT need to be cited?

a. a direct quotation from a source b. statistical information c. common knowledge d. a picture downloaded off the Internet

Communication & Mass Media

Affect displays are nonverbal behaviors that communicate emotion

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following illustrates the flow of influence asserted by the two-step flow theory?

a. media -> publics -> spokespeople b. early adopters -> media -> publics c. publics -> media -> early adopters d. media -> early adopters -> publics

Communication & Mass Media

Because there is so much room for misinterpretation, nonverbal communication should be kept to a minimum when we are dealing with people from other cultures.

a.  True   b.  False

Communication & Mass Media