Peterson and Berger’s analysis of the postwar music industry, they argue that high market concentration leads to homogeneity, while a competitive market leads to ______.
A. dissimilarity
B. diversity
C. lack of content
D. ownership
B. diversity
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Nikolai and Teresa are trying to decide which restaurant they should take their friend Thomas to for his birthday. Nikolai wants to take Thomas to a Vietnamese restaurant (which serves generous portions of inexpensive but delicious food), and Teresa wants to take Thomas to a French restaurant (which serves expensive and beautifully presented food). If Nikolai and Teresa search the Internet for restaurants and then decide to take Thomas to a very modern restaurant that serves Vietnamese food in a French style, their conflict style would best be described as ______.
A. avoiding B. compromising C. collaborating D. yielding
It is appropriate to include a short anecdote in a lead when you want to ______.
A. give your story a sense of mystery B. express the improbability of an event C. advocate for a specific activity or point of view D. reveal personal details about yourself
According to the Impact / Money box, “Top 10 Global AdvertisersAnnual Spending," the top global marketer as of 2014 was
a. McDonald’s. b. General Motors. c. Unilever. d. Procter & Gamble.
Intelligent-not intelligent, kind-not kind, and trustworthy-not trustworthy are examples of scripts.
a. True b. False