According to Sulloway’s (1996) research on birth order, later-borns are:

A.more responsible
B. more extraverted
C. more jealous

D. more easygoing

Communication & Mass Media

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Wanda’s job playing Snow White at Disneyland required high levels of ______ feelings when she wasn’t actually feeling happy.

a. empathic b. processed c. real d. manufactured

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The rate at which someone visits a Web site to learn more because of an Internet ad is called:

a. the CPM Rate. b. the “click­through rate.” c. viral marketing. d. the demographic rate.

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Shondra's speech will help her audience learn how to plant a rose garden. What strategy should she use?

A. persuasive B. entertaining C. informative D. forensic

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Reading newspapers, voting in elections, and participating in voluntary and civic associations are all signs of

What will be an ideal response?

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Communication & Mass Media