Explain the difference between a product line and a product mix. Provide an example for each
A firm may have many different product lines. A product line is a group of products
that are closely related to each other, either in terms of how they work or the
customers they serve. Amazon's first product line, for instance, was books. To meet
the needs of as many book-lovers as possible, Amazon carries well over a million
different books in their product line.
A firm's product mix consists of all of the product lines and individual items sold by a
single firm. Amazon's product mix includes a wide range of product lines, from books
to electronics, to toys.
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