The most important use of marketing research is that
A. it can help managers serve both current and future customers accurately and efficiently.
B. it helps managers eliminate the use of big data for data analysis.
C. it helps managers focus on quantity rather than quality of products.
D. it can help managers ensure that secondary data do not influence marketing decisions.
Answer: A
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Answer the following statement true (T) or false (F)
According to the SPIN questioning system, _____ are used early in a sales call and provide salespeople with leads to develop a buyer's needs and expectations fully.
A. need-payoff questions B. transition questions C. projection questions D. situation questions E. implication questions
When should presentations be chosen as the method of message delivery? Explain in detail
Which of the following is a disadvantage of a general partnership?
A) The control of a partnership is skewed in favor of the partner who invests most capital. B) Partnerships do not have perpetual existence. C) Both a partnership and its individual partners are taxed separately. D) The partnership agreement does not allow partners to leave the business.