Edward L. Bernays' critics claimed that he ________

A) was dishonest
B) didn't understand the plight of poor people
C) was a Nazi sympathizer
D) was sexist
E) was too self-promotional


Answer: E

Communication & Mass Media

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Which of the following is NOT a literal comparison?

A) Taking this test is like having my tooth pulled. B) His car is as long as a bus. C) High school was easier than college. D) My father is smarter than your father.

Communication & Mass Media

What are some of the advantages of communication openness?

a. Supervisors know everything that is going on, upper management can take control of decisions, and on ?the ?job performance improves. b. Role clarity, organizational performance, and information adequacy are improved. c. Everyone knows what everyone else is doing, resulting in fewer misunderstandings and greater freedom. d. There are no advantages to communication openness.

Communication & Mass Media

Cialdini devised the six "weapons of influence" in persuading people

Indicate whether the statement is true or false

Communication & Mass Media

Public speaking classes are valuable because

a. effective speakers tend to be more successful. b. they contribute to one's personal growth. c. they make for better democratic citizens. d. all of the above are correct.

Communication & Mass Media