The process of determining the effects of one key variable on the overall outcome of a pro forma income statement, for example, is known as:
A) ratio analysis.
B) scenario analysis.
C) sensitivity analysis.
D) form analysis.
C
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The scaling techniques commonly used in marketing research can be classified into ________ and ________
A) random; nonrandom scales B) comparative; noncomparative scales C) interval; ratio scales D) nominal; ordinal scales E) object; non-object scales
Which of the following statements is CORRECT?
A. The preemptive right gives stockholders the right to approve or disapprove of a merger between their company and some other company. B. The preemptive right is a provision in the corporate charter that gives common stockholders the right to purchase (on a pro rata basis) new issues of the firm's common stock. C. The free cash flow valuation model, Vops =FCF1/(WACC ? g), cannot be used for firms that have negative growth rates. D. The free cash flow valuation model, Vops = FCF1/(WACC ? g), can be used only for firms whose growth rates exceed their WACC. E. If a company has two classes of common stock, Class A and Class B, the stocks may pay different dividends, but under all state charters the two classes must have the same voting rights.
Sales managers use sales reports, personal observations, and customer surveys to assess the performance of sales-force members
Indicate whether the statement is true or false
Which of the following is not an example of the digital divide?
A. The higher adoption rates of Internet usage by Caucasians relative to Hispanics. B. Large companies' greater ability (relative to smaller companies) to implement more sophisticated technologies to overcome negative consequences, such as spam, hackers, and monitoring of on-line behaviors of their employees. C. The limited availability of broadband access in more rural areas compared to more urban areas. D. The relative lack of technology in less developed countries of the world, compared to more developed countries. E. The lower penetration rates of Internet technology in poorer urban inner cities compared to wealthier suburbs.