A researcher decides that the occurrence of a particular viewpoint from audience members in a study is a relevant unit to measure in a content analysis study. This viewpoint is described and noted in which one of the following?

a. index
b. glossary
c. codebook
d. view book


c. codebook

Communication & Mass Media

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Goffman identified a gaze pattern we follow when we don’t plan to converse with someone we encounter. It consists of brief eye contact followed immediately by gaze aversion. What is this pattern called?

a. civil inattention b. civil salutation c. civil disobedience d. civil sighting

Communication & Mass Media

The first type of sound to be associated with film was

a. music. b. dialogue. c. sound effects. d. interior monologue.

Communication & Mass Media

When you "tune out" the person behind you who is asking someone for next week's assignment and

begin to focus on the voice in the front of the room, you are engaged in what step of listening? A) evaluating B) interpreting C) receiving D) selecting

Communication & Mass Media

The division between news and advertising is vague, and both come from the editorial department

Indicate whether the statement is true or false

Communication & Mass Media