When explaining the reasons for leaving a former position, use positive or ________ language
Fill in the blank(s) with correct word
neutral
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A manufacturer with a product in the decline stage of the product life cycle would most likely decide to ________ if there is reason to believe that there will be a residual demand for the product
A) maintain the product without change B) let existing stocks of the product run out C) drop the product immediately D) search for replacements E) increase sales promotion efforts
When marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?
A) market segmenting B) undifferentiated targeting C) differentiation D) targeting E) positioning
As compared to long-range forecasts, short-range forecasts:
A) are less accurate. B) deal with less comprehensive issues supporting management decisions. C) employ similar methodologies. D) all of the above E) none of the above
According to the United Nations Conference on Trade and Development, what percentage of China's GDP in 2009 was attributed to the trade sector?
A) 70% B) 60% C) 65% D) 50%