Which of the following is not considered a secondary research source?

A) focus group interviews
B) government documents
C) organization records
D) trade association statistics
E) the Lexis-Nexis computer database


Answer: A

Communication & Mass Media

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What aspect of standard outlining procedure is NOT CORRECT in the following example?

1. The Ironman Triathalon includes three competitive events. 1. Competitors must swim five miles. 2. Competitors bicycle for 101 miles. 3. Competitors run for over 26 miles. 2. Ironman competitions are held in many different locations in the U.S. 1. Competitions are held in Atlanta. 2. Two competitions are in New York City. 3. Honolulu hosts a competition in November. A) The use of standard numbering and lettering. B) The use of at least two subdivisions. C) The use of complete sentences. D) The use of logical divisions of an idea.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Advertising to African Americans and Hispanics is rarely done through multicultural agencies. 2. The fastest growing multicultural segment is women, with a 50% growth since 2000. 3. Asian Americans are a large market and are highly educated and more affluent than any other multicultural demographic. 4. Asian Americans are luddites; they do not adopt technology at a very fast rate. 5. Members of the LGBT population tend to have less disposable income than your average American 6. Members of the LGBT community also see themselves as niche consumers.

Communication & Mass Media

An assertion that can be supported by statistics and photographs is

A. a conceptual claim. B. a value claim. C. an opinion claim. D. a factual claim.

Communication & Mass Media

It is most effective to prepare the ________ of the speech first

Fill in the blanks with correct word

Communication & Mass Media