Incentives that can be used to encourage consumers to make online purchases include all of the following, except:
A) follow-up incentives
B) financial incentives
C) convenience incentives
D) value-based incentives
A
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In 2013, the 10 most populous countries in the world accounted for just over ________ percent of the world income
A) 20 B) 30 C) 40 D) 50 E) 60
Which of the following statements is incorrect?
A. A fraud prevention program starts with a fraud risk assessment across the entire firm. B. Communicating a firm's policy file to employees is one of the most important responsibilities of management. C. A fraud prevention program should include an evaluation on the efficiency of business processes. D. The audit committee typically has an oversight role in risk assessment process.
A _____ is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that rank high on the consumer's priority list.
A. logistical strategy B. market aggregation strategy C. positioning strategy D. universal sales promotion E. promotional mix
A firm has sales of $1,750,000, pretax income of $545,000, a tax rate of 35%, assets of $7,500,000, and total liabilities of $3,000,000. Calculate the firm’s ROE using the quality of earnings approach.
What will be an ideal response?