In a speech on popular music, you might give Dizzy Gillespie and Hoagy Carmichael as examples, or you might discuss Lady Gaga and Jay-Z instead. What demographic element of the audience would help you make this decision?
a. gender
b. age
c. educational level
d. occupation and income
Answer: b
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According to researchers, evaluation of strategic communications plans should answer three over-arching questions, EXCEPT:
a. What research instruments should we use . b. How well are we doing? c. What should we do? d. Did we do it?
Errors in translation can be avoided through ______.
A. back translation B. computer translation C. the Sapir–Whorf hypothesis D. using an accurate dictionary
At Karl’s old job, everyone had a private office with a door that could be closed at any time. As a result, people socialized very little. Now, Karl works for a company with an open environment. There are no doors, no walls, and no partitions. It seems that co-workers socialize and gossip quite a bit. According to CPM, the difference in how much Karl should disclose can be determined by ______.
A. contextual criteria B. cultural criteria C. motivational criteria D. risk-benefit criteria
The _____ is what a speaker wants to inform or persuade an audience about, or the type of feelings the speaker wants to evoke
Fill in the blanks with correct word