Damage control is important for marketers because
A. recommendations from friends and family have no effect on consumers' purchase choices.
B. car wrecks can be caused by shopping while driving.
C. the Internet limits the rights of people to share their opinions about a product or service with a large audience.
D. consumers are more likely to share stories about being satisfied than dissatisfied.
E. many consumers share opinions about their good and bad experiences with a product or service.
Answer: E
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Marketing strategy planning is difficult for marketing managers because:
A. they rarely know enough about the needs and attitudes of their target markets. B. other dimensions of the market environment may force changes in possible marketing mixes. C. proposed plans for each of the "four Ps" have to be blended together. D. competitors are usually trying to satisfy the same or similar needs. E. All of these alternatives are correct.
Direct marketing
A. is synonymous to word-of-mouth marketing. B. is one of the slowest growing forms of promotion in terms of dollar expenditures. C. seeks the same objectives as personal selling strategies in an IMC plan. D. cannot be combined with other forms of promotional media. E. is a valuable tool in the integrated communications program.
Consideration is defined as something of value or something bargained for in exchange for a promise. Normally, if consideration is absent:
a. only the offeree may enforce the promise b. only the offeror may enforce the promise c. either party may enforce the promise d. neither party may enforce the promise e. none of the other choices
This federal agency is even powerful enough that they can garnish wages and seize the bank accounts, retirement accounts, house, car, or boat of someone who owes taxes, and sell the property to satisfy their tax debt.
A) Internal Revenue Service (IRS) B) The Securities and Exchange Commission (SEC) C) NSA D) Federal Tax Commission E) Secret Service