A publisher makes an oral deal with an author, where the author agrees to write a new "Introduction to Marketing" book. They agree that the book is due in two years. In this scenario, the contract is most likely to be ________.
A. legally enforceable
B. rescinded by a court
C. illegal
D. unenforceable
Answer: D
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A market researcher who uses multidimensional scaling (MDS) will:
A) attempt to estimate market size by analogy. B) ask respondents to rate a particular product or brand in terms of multiple characteristics or attributes. C) ask respondents to evaluate product or brand pairs in terms of similarity. D) attempt to determine the combination of product features that create the greatest utility for consumers. E) conduct a focus group.
E&OE wants to minimize inventory costs as far as possible. Explain one way by which it can achieve a near-zero inventory
What will be an ideal response?
Despite the many uses of microcomputers, they cannot be used to prepare work sheets
Indicate whether the statement is true or false
Which of the following elements is not one of Zappos’s 10 values?
a. Use your good judgement in all situations. b. delivering WOW c. embracing change d. creating fun