Answer the following statement(s) true (T) or false (F)

1. PR practitioners that are adept in overcoming obstacles tend to be the best
negotiators.
2. Most media pitches find success because they are offered at times reporters need
them.
3. The most successful plans are executed as written.
4. When unexpected circumstances arise during a campaign it is important that
practitioners adjust to the circumstances and recalibrate strategies and tactics.
5. Contingency theory is used to explain agency budget priorities.


1. false
2. false
3. false
4. true
5. false

Communication & Mass Media

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Relational partners begin to withdraw from one another to avoid disagreement

a. avoiding b. circumscribing c. experimenting d. integrating e. differentiating

Communication & Mass Media

Having the option of reading your favorite book in a traditional format or in an eBook format is an example of:

A. social media. B. mass communication. C. new media. D. media convergence.

Communication & Mass Media

When you are excerpting specific facts and opinions you will use to construct your

arguments, it is important to include information about the source it came from (e.g. author, author's qualifications, title, date of publication, page number). Indicate whether the statement is true or false

Communication & Mass Media

Calculate the height of the tree in the following diagram. Round your answer to the nearest tenth.

What will be an ideal response?

Communication & Mass Media